Maintaining end-to-end cold chain integrity through digitalisation

Gwyn Slee, Global Head of Digital Transformation at Tower Cold Chain, explains in The Logistics Report the role that technology is playing to sustain a robust, reliable, and reusable pharmaceutical supply chain.

The global distribution of temperature-sensitive COVID-19 vaccines brought unprecedented logistical challenges, reaffirming the need for security and traceability at every step of the pharmaceutical supply chain. The volatility of the market, combined with today’s increasingly connected, fast-paced world, means businesses are relying on their third-party cold storage partners to deploy end-to-end tracking processes and capabilities to ensure product integrity and maintain profits. Data is no longer a bonus feature, but a vital part of cold chain operations. Likewise, smart packaging which delivers end-to-end traceability is becoming a cornerstone of supply chain fulfilment.

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